Featured

report pages on a table

eCommerce Market Sentiments 2025

Our annual look at how online retailers and shoppers saw the last year and what they are expecting and prioritising in the year ahead. Along with key insights, it features three in-depth studies – including our new optimising delivery research - to help you grow your online business.
woman talking on her mobile in front of computer

Is strong growth signalling better times?

Kiwis spent $1.5 billion online in the first quarter of 2025 (Q1 2025), 7% more than the year before. With a number of positive trends, there is plenty for retailers to be optimistic about, though some uncertain still prevails.
Customer collecting NZ Post parcel

Record transaction levels drive 2024’s online growth

Kiwi shoppers spent over $6.09b online in 2024, 5% more than they spent online in 2023. Online grew despite tough economic conditions which saw overall retail spending down 1.7%.

eCommerce Spotlight

Our regular and timely update on the latest numbers, trends and insights driving online spending.

View all
woman talking on her mobile in front of computer

Is strong growth signalling better times?

Kiwis spent $1.5 billion online in the first quarter of 2025 (Q1 2025), 7% more than the year before. With a number of positive trends, there is plenty for retailers to be optimistic about, though some uncertain still prevails.
Customer collecting NZ Post parcel

Record transaction levels drive 2024’s online growth

Kiwi shoppers spent over $6.09b online in 2024, 5% more than they spent online in 2023. Online grew despite tough economic conditions which saw overall retail spending down 1.7%.
Woman holding a pen and writing on a pad

What made Q4 2024 a standout season for online shopping?

Online shoppers spent $1.73 billion in Q4 2024, up 9% on Q4 2023. The quarter’s spending peak was not only higher than last year, but held up longer, adding to a strong quarterly performance.
Digital Boost
Buy Now Pay Later
Lessons from Event Days 2020
Is strong growth signalling better times?
Global hotspots
Growth in a recession
Q2 2022 - facing the economic reality
Q1 21 numbers
Online marketplaces
Preparing for the big sales period ahead
Lockdown drives online highs
The rise and rise of online
The start of a new era?
What do the experts think?
Ready for peak 2020?
Kiwis spend big but with caution
Where did the lockdown spend go?
Regional spotlight
2022 eCommerce review
Adapting & learning
September 2020 shopping
Shoppers respond to tough conditions in Q4 2022
How are the sectors tracking through COVID-19?
Online’s big growth challenge
2020’s key trends
Q1 2023 - the economic cut back
COVID-19 drives online and local
Spotlight on Auckland
2021 - The year of opportunity
Q3 2023 - Shoppers' resilience shines in turbulent times
Q1 2022
Volume challenges
December 2020 spending
How online shoppers navigated 2023’s rough economic seas
Delivering experiences that matter
The biggest sales month
Exploring Q4 2020’s highs
The search for value continues
Lessons from COVID-19
2021’s seismic shopping shift
Looking back and forward with Trade Me
Online shoppers hunt for value amid tighter budgets in Q4 2023
Delivering for our customers
The biggest quarter
The BNPL juggernaut continues
Online shopping rises, spending stays steady
Event Day 2020 spotlight
The value of sales events
On our way to a record year 2021?
The staying power of online shopping
November 2020 spend volumes
The economic perspective
10 tips to make the most of Event Days
What made Q4 2024 a standout season for online shopping?
Shopper profiles 2020
Omicron bucks the trend
Effective online marketing thinking
Record transaction levels drive 2024’s online growth

Market Sentiments Report & The Full Download

Our annual deep-dive into all the key online shopping numbers, trends and insights, and what they mean for your business.

View all

eCommerce Market Sentiments Report 2025 cover

 

eCommerce Market Sentiments Report 2024 Download

Our annual look at how online retailers and shoppers saw the last year and what they are expecting and prioritising in the year ahead.
See 'The Full Download' archive

Tools & Resources

A range of interesting and useful tools and resources to help you and your business grow.

View all

5 reasons you’ll want a slice of the US market

From New York Pizzas to gigantic McMansions, the United States is the land of supersized everything.

7 ways to stay scam-safe this peak shopping season

New Zealanders talk online, work online and shop online, but are they online savvy? 

International delivery

The global opportunity awaits

NZ Post has been supporting local businesses grow internationally and international businesses grow in New Zealand.

The Going Global Guide 
Parcel visibility
Top tips for sales events 2023
Demand for sustainability
Are you ready for Peak Q4 2024?
Top 10 Tips for Delivery Excellence in Peak and Beyond
Growth through customer intimacy
Handle with care
The value of care
Sustainable packaging
The global opportunity awaits
A discussion with NZ Post and OfficeMax
7 ways to stay scam-safe this peak shopping season
NZ Post Product innovation
5 reasons you’ll want a slice of the US market
Product innovation
Ripe for change
NZ Post’s future network
Creating a great delivery experience
Top tips for sales events 2022