Annual eCommerce Review

Our annual look at how online retailers and shoppers saw the last year and what they are prioritising in the year ahead. Along with key insights, it features two case studies and an expert opinion.

Shopper and retailer research, case studies and expert opinions on the state of online shopping 2022.

Welcome to The Full Download 2021, our annual in-depth review of eCommerce in New Zealand. With the emergence of Covid, 2020 was a watershed year for online shopping.

Welcome to our third Full Download, our annual in-depth review of eCommerce in New Zealand. This time round we are focused on the retailer, highlighting the trends and the consumer behaviours that continued to drive their growth across all sectors in 2019.

In our second in-depth analysis into the state of eCommerce in New Zealand, we look at the changes in online shopping and consumer behaviour over 2018.

Our first Full Download review for 2017 provides a deep and forensic analysis into the state of eCommerce in New Zealand.