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eCommerce Market Sentiments Report 2024 Download

Our annual look at how online retailers and shoppers saw the last year and what they are expecting and prioritising in the year ahead.

The search for value continues

Kiwis spent $1.39 billion online on physical goods in the first quarter of 2024 (Q1 2024). Despite the tough economic times, and a lower average spend per transaction, online spending overall was up 2% on Q1 2023. Online’s continued growth this quarter was driven by 19% more online transactions than the same quarter in 2023.

How online shoppers navigated 2023’s rough economic seas

Online spending reached $5.8 billion for 2023, just 4% below 2022’s level. Given how tough the economic conditions were in 2023, the extent shoppers tightened their belts, and the fact that 2022 had an exceptionally strong first quarter due to COVID restrictions, this should be considered a strong result. 

How online shoppers navigated 2023’s rough economic seas

Online spending reached $5.8 billion for 2023, just 4% below 2022’s level. Given how tough the economic conditions were in 2023, the extent shoppers tightened their belts, and the fact that 2022 had an exceptionally strong first quarter due to COVID restrictions, this should be considered a strong result. 

Q3 2023 - Shoppers' resilience shines in turbulent times

Online shopping numbers, trends and insights for the third quarter of 2023, highlighting how online shoppers are adapting their behaviours in response to the tough economic conditions.

Q1 2023 - the economic cut back

A review of online shopping numbers and trends in the first quarter of 2023, exploring the impact that tough economic conditions had on shopping behaviour.

Shoppers respond to tough conditions in Q4 2022

A review of online shopping numbers and trends in the last quarter of 2022, exploring the impact the tough economic conditions had on shopping behaviour.

2022 eCommerce review

A summary all the big numbers, drivers and trends that shaped online shopping in 2022.

Kiwis spend big but with caution

Kiwis embraced this November’s big online sales events – Click Frenzy, Singles’ Day, Black Friday, and Cyber Monday. While on the surface the numbers were impressive, the real story is the impact that tough economic conditions continue to have on how Kiwis spend.

The start of a new era?

All Q3 2022’s online sales numbers, trends and insights in our latest eCommerce Spotlight.