Online Shopping Trends

See how big the numbers were this quarter and what drove them. Compare the year-to-date with last year and pre-Covid days.

Is the Kiwi love affair with online shopping still growing? See how Q2 numbers look compared to 2020 and 2019.

Welcome to The Full Download 2021, our annual in-depth review of eCommerce in New Zealand. With the emergence of Covid, 2020 was a watershed year for online shopping.

Has the sales momentum of 2020 continued in 2021? If so, what’s driving it?

Did singles Day, Black Friday, Cyber Monday and Christmas all add up to the biggest shopping quarter ever?

Did we go instore or online for Christmas? Are the Boxing Day sales still a big deal?

Lockdowns drove many new shoppers online in 2020. Who were they? What did they buy? What were the key trends?

How big were the numbers? Was November bigger than what we saw in level 4 lockdown?

What drove September numbers? Local or international? Which sectors? Which regions?

Northland and Taranaki are both showing 40% plus growth in online shopping. How come? And what’s happening in the South Island?