The Full Download 2021

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Welcome to The Full Download 2021, our annual in-depth review of eCommerce in New Zealand. With the emergence of Covid, 2020 was a watershed year for online shopping. We focus on the key trends and changes to consumer behaviour that drove growth across all sectors in 2020. On top of in-depth shopping data, we also provide a number of articles and features to arm you – the online retailer - with the tools and insights to help you grow your eCommerce business.

Annual eCommerce Review
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Is strong growth signalling better times?

Kiwis spent $1.5 billion online in the first quarter of 2025 (Q1 2025), 7% more than the year before. With a number of positive trends, there is plenty for retailers to be optimistic about, though some uncertain still prevails.
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What made Q4 2024 a standout season for online shopping?

Online shoppers spent $1.73 billion in Q4 2024, up 9% on Q4 2023. The quarter’s spending peak was not only higher than last year, but held up longer, adding to a strong quarterly performance.