The Full Download 2021

Welcome to The Full Download 2021, our annual in-depth review of eCommerce in New Zealand. With the emergence of Covid, 2020 was a watershed year for online shopping. We focus on the key trends and changes to consumer behaviour that drove growth across all sectors in 2020. On top of in-depth shopping data, we also provide a number of articles and features to arm you – the online retailer - with the tools and insights to help you grow your eCommerce business.

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woman shopping online

Online retail grows as cautious confidence returns

The first half of 2026 is showing us the early signs of a retail recovery. Online spending in the first half of 2026 was up 12% compared to the same period in 2025.
person shopping on their phone

Growth shifts, favouring local retailers in 2025

2025 was the year online shopping evolved from being the convenient alternative to becoming an integral part of how Kiwi shoppers buy every day.