The Full Download 2021

Welcome to The Full Download 2021, our annual in-depth review of eCommerce in New Zealand. With the emergence of Covid, 2020 was a watershed year for online shopping. We focus on the key trends and changes to consumer behaviour that drove growth across all sectors in 2020. On top of in-depth shopping data, we also provide a number of articles and features to arm you – the online retailer - with the tools and insights to help you grow your eCommerce business.

Annual eCommerce Review

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Q2 2022 - facing the economic reality

Kiwis spent $1.6 billion online in the second quarter of 2022 (Q2 2022), down 4% on the same quarter in 2021. Have online shoppers returned to their pre-pandemic instore habits or is the economic situation reducing their ability to spend?

Omicron bucks the trend

The relationship between COVID and online shopping took an unexpected turn in Q1 2022. What happened and why?