The Full Download 2021

Welcome to The Full Download 2021, our annual in-depth review of eCommerce in New Zealand. With the emergence of Covid, 2020 was a watershed year for online shopping. We focus on the key trends and changes to consumer behaviour that drove growth across all sectors in 2020. On top of in-depth shopping data, we also provide a number of articles and features to arm you – the online retailer - with the tools and insights to help you grow your eCommerce business.

Annual eCommerce Review

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How online shoppers navigated 2023’s rough economic seas

Online spending reached $5.8 billion for 2023, just 4% below 2022’s level.

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Online shoppers hunt for value amid tighter budgets in Q4 2023

Kiwi shoppers spent $1.6 billion online on physical goods in quarter four of 2023 (Q4 2023), up 5% on Q4 2022