The Full Download 2021

Welcome to The Full Download 2021, our annual in-depth review of eCommerce in New Zealand. With the emergence of Covid, 2020 was a watershed year for online shopping. We focus on the key trends and changes to consumer behaviour that drove growth across all sectors in 2020. On top of in-depth shopping data, we also provide a number of articles and features to arm you – the online retailer - with the tools and insights to help you grow your eCommerce business.

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Download our latest report for valuable insights to grow your business

Father and son online shopping

Online shopping rises, spending stays steady

Kiwis spent $1.39 billion online in Q2 2024, up 1%, driven by shoppers buying online more often but spending less each time. Can retailers expect more of the same for the rest of 2024 or are better times ahead?
report pages on a table

eCommerce Market Sentiments 2025

Our annual look at how online retailers and shoppers saw the last year and what they are expecting and prioritising in the year ahead. Along with key insights, it features three in-depth studies – including our new optimising delivery research - to help you grow your online business.