The Full Download 2021

Welcome to The Full Download 2021, our annual in-depth review of eCommerce in New Zealand. With the emergence of Covid, 2020 was a watershed year for online shopping. We focus on the key trends and changes to consumer behaviour that drove growth across all sectors in 2020. On top of in-depth shopping data, we also provide a number of articles and features to arm you – the online retailer - with the tools and insights to help you grow your eCommerce business.

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father and son shopping online

Peak 25 insights to drive Peak 26 success

Every year, the final quarter (Q4) – from Labour Weekend through to year end – is the most important trading period for most retailers. Kiwi shopper habits have continued to evolve with the economic conditions of recent years, and Peak 2025 was no exception.
woman shopping online

Online retail grows as cautious confidence returns

The first half of 2026 is showing us the early signs of a retail recovery. Online spending in the first half of 2026 was up 12% compared to the same period in 2025.