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eCommerce Market Sentiments Report 2024 Download

Our annual look at how online retailers and shoppers saw the last year and what they are expecting and prioritising in the year ahead.

The search for value continues

Kiwis spent $1.39 billion online on physical goods in the first quarter of 2024 (Q1 2024). Despite the tough economic times, and a lower average spend per transaction, online spending overall was up 2% on Q1 2023. Online’s continued growth this quarter was driven by 19% more online transactions than the same quarter in 2023.

How online shoppers navigated 2023’s rough economic seas

Online spending reached $5.8 billion for 2023, just 4% below 2022’s level. Given how tough the economic conditions were in 2023, the extent shoppers tightened their belts, and the fact that 2022 had an exceptionally strong first quarter due to COVID restrictions, this should be considered a strong result. 

How online shoppers navigated 2023’s rough economic seas

Online spending reached $5.8 billion for 2023, just 4% below 2022’s level. Given how tough the economic conditions were in 2023, the extent shoppers tightened their belts, and the fact that 2022 had an exceptionally strong first quarter due to COVID restrictions, this should be considered a strong result. 

Q3 2023 - Shoppers' resilience shines in turbulent times

Online shopping numbers, trends and insights for the third quarter of 2023, highlighting how online shoppers are adapting their behaviours in response to the tough economic conditions.

Creating a great delivery experience

We explore 5 key areas of a great delivery experience that gives you a competitive advantage.
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Top tips for sales events 2023

10 useful tips to attract new shoppers, and grow the value of existing customers, from this year’s sales event days.

Demand for sustainability

Consumers are becoming increasingly environmentally conscious. Promoting your sustainable business practices so consumers pick your business over others.
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Parcel visibility

Visibility and transparency is important to online shoppers. Renowned neuroscience educator Nathan Wallis joins us in the first of this three-part video series where he shares why online businesses cannot underestimate the importance of visibility in the customer journey.
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eCommerce Market Sentiments Report 2023

Our annual look at how online retailers and shoppers saw the last year and what they are prioritising in the year ahead. Along with key insights, it features two case studies and an expert opinion.