The fourth quarter (October - December) is generally the most important in an online retailer’s calendar, with a significant lift in spending over the previous three quarters. In 2023 nearly 28% of the whole year’s online spending occurred in the last quarter of the year (Q4 2023).
Consumers are becoming increasingly environmentally conscious. Promoting your sustainable business practices so consumers pick your business over others.
Visibility and transparency is important to online shoppers. Renowned neuroscience educator Nathan Wallis joins us in the first of this three-part video series where he shares why online businesses cannot underestimate the importance of visibility in the customer journey.
Our annual look at how online retailers and shoppers saw the last year and what they are prioritising in the year ahead. Along with key insights, it features two case studies and an expert opinion.
Reaching new customers around the world may not be as difficult as you think. In our Going Global Guide we outline some of the things you need to consider to get going.
Kiwis embraced this November’s big online sales events – Click Frenzy, Singles’ Day, Black Friday, and Cyber Monday. While on the surface the numbers were impressive, the real story is the impact that tough economic conditions continue to have on how Kiwis spend.