Prof. Jonathan Elms from Massey University Business School shares his thought on how COVID has changed the online world, why and what retailers can do to capitalise on the new opportunities.
Kiwis spent $1.5 billion online in the first quarter of 2025 (Q1 2025), 7% more than the year before. With a number of positive trends, there is plenty for retailers to be optimistic about, though some uncertain still prevails.
What made Q4 2024 a standout season for online shopping?
Online shoppers spent $1.73 billion in Q4 2024, up 9% on Q4 2023. The quarter’s spending peak was not only higher than last year, but held up longer, adding to a strong quarterly performance.