Prof. Jonathan Elms from Massey University Business School shares his thought on how COVID has changed the online world, why and what retailers can do to capitalise on the new opportunities.
The search for value continues
Kiwis spent $1.39 billion online in the Q1 2024, up 2% on Q1 2023. Online’s continued growth this quarter was driven by 19% more online transactions than the year before.
Q1 2023 - the economic cut back
A review of online shopping numbers and trends in the first quarter of 2023, exploring the impact that tough economic conditions had on shopping behaviour.