Shopper profiles 2020

Where is spending coming from?

  • The top three regions by sales volume were Auckland ($227m),Wellington ($66m) and Canterbury ($63m).
  • The largest sales growth (compared to November 2019) was in Hawke's Bay (38%), Marlborough (35%) and Nelson (34%)

Who’s spending?

  • The leading age groups by sales volume were 40-45 year olds ($73m) and the 35-40 and 45-50 year olds (with $65m each).
  • The largest sales growth, compared to last year, was in the older 75-80 age group (51%) and in the younger 15-20 age group (36%).

What are they buying?

  • The top sectors by sales volume were Department & Variety  ($120m), Specialty Food, Groceries & Liquor ($108m) and Homewares, Appliances & Electronics ($77m).
  • The largest sales growth (compared to November 2019) was in Homewares, Appliances & Electronics (61%) and Clothing & Footwear (45%).
  • Marketplace sales volumes were up 34% compared to November 2019.
Rob McEwan at Mighty Ape

Mighty Ape: fast, fun and customer first

For Mighty Ape delivery is that moment of truth that defines the entire customer experience. They manage their systems, processes and staffing around getting parcels into the NZ Post network as fast as possible.

Top 10 Tips for Delivery Excellence in Peak and Beyond

A seamless delivery experience has always been a primary concern for our customers.