Where is spending coming from?
- The top three regions by sales volume were Auckland ($227m),Wellington ($66m) and Canterbury ($63m).
- The largest sales growth (compared to November 2019) was in Hawke's Bay (38%), Marlborough (35%) and Nelson (34%)
Who’s spending?
- The leading age groups by sales volume were 40-45 year olds ($73m) and the 35-40 and 45-50 year olds (with $65m each).
- The largest sales growth, compared to last year, was in the older 75-80 age group (51%) and in the younger 15-20 age group (36%).
What are they buying?
- The top sectors by sales volume were Department & Variety ($120m), Specialty Food, Groceries & Liquor ($108m) and Homewares, Appliances & Electronics ($77m).
- The largest sales growth (compared to November 2019) was in Homewares, Appliances & Electronics (61%) and Clothing & Footwear (45%).
- Marketplace sales volumes were up 34% compared to November 2019.
eCommerce Market Sentiments 2025
Our annual look at how online retailers and shoppers saw the last year and what they are expecting and prioritising in the year ahead. Along with key insights, it features three in-depth studies – including our new optimising delivery research - to help you grow your online business.
