Digital Boost

The Government’s digital initiative – Digital Boost – was launched to help Kiwi businesses adapt to, and benefit from, continual advances in technology.

MBIE’s Lisa Casagranda, Director of Better for Business, talks to us about Digital Boost, what they found when they researched over 2200 Kiwi businesses and the tools and support Digital Boost offer retailers to grow their business.

Content type
Latest eCommerce Insights
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Is strong growth signalling better times?

Kiwis spent $1.5 billion online in the first quarter of 2025 (Q1 2025), 7% more than the year before. With a number of positive trends, there is plenty for retailers to be optimistic about, though some uncertain still prevails.
Woman holding a pen and writing on a pad

What made Q4 2024 a standout season for online shopping?

Online shoppers spent $1.73 billion in Q4 2024, up 9% on Q4 2023. The quarter’s spending peak was not only higher than last year, but held up longer, adding to a strong quarterly performance.