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eCommerce Market Sentiments Report 2024 Download

Our annual look at how online retailers and shoppers saw the last year and what they are expecting and prioritising in the year ahead.
Shopper

Shoppers talk about their preferences

2023’s tough economic conditions saw shoppers to make their money go further.

Prue Watson, co-founder of Foxtrot Home

Customer-first with Foxtrot Home

Kiwi online retailer Foxtrot Home discusses how their business continues to grow by building a brand that focuses on customer engagement and integr

Creating a great delivery experience

We explore 5 key areas of a great delivery experience that gives you a competitive advantage.

eCommerce Spotlight

Our regular and timely update on the latest numbers, trends and insights driving online spending.

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The search for value continues

Kiwis spent $1.39 billion online on physical goods in the first quarter of 2024 (Q1 2024).

Retailer at computer fulfilling order

How online shoppers navigated 2023’s rough economic seas

Online spending reached $5.8 billion for 2023, just 4% below 2022’s level.

Woman holding credit card and phone

Q3 2023 - Shoppers' resilience shines in turbulent times

Online shopping numbers, trends and insights for the third quarter of 2023, highlighting how online shoppers are adapting their behaviours in response to the tough economic conditions.
Q1 2022
Volume challenges
December 2020 spending
How online shoppers navigated 2023’s rough economic seas
Delivering experiences that matter
The biggest sales month
Exploring Q4 2020’s highs
The search for value continues
Lessons from COVID-19
2021’s seismic shopping shift
Looking back and forward with Trade Me
Online shoppers hunt for value amid tighter budgets in Q4 2023
Delivering for our customers
The biggest quarter
The BNPL juggernaut continues
Event Day 2020 spotlight
The value of sales events
On our way to a record year 2021?
November 2020 spend volumes
The economic perspective
10 tips to make the most of Event Days
Shopper profiles 2020
Omicron bucks the trend
Effective online marketing thinking
Digital Boost
Buy Now Pay Later
Lessons from Event Days 2020
Global hotspots
Growth in a recession
Q2 2022 - facing the economic reality
Q1 21 numbers
Online marketplaces
Preparing for the big sales period ahead
Lockdown drives online highs
The rise and rise of online
The start of a new era?
What do the experts think?
Ready for peak 2020?
Kiwis spend big but with caution
Where did the lockdown spend go?
Regional spotlight
2022 eCommerce review
Adapting & learning
September 2020 shopping
Shoppers respond to tough conditions in Q4 2022
How are the sectors tracking through COVID-19?
Online’s big growth challenge
2020’s key trends
Q1 2023 - the economic cut back
COVID-19 drives online and local
Spotlight on Auckland
2021 - The year of opportunity
Q3 2023 - Shoppers' resilience shines in turbulent times

Market Sentiments Report & The Full Download

Our annual deep-dive into all the key online shopping numbers, trends and insights, and what they mean for your business.

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Front cover of ecommerce Market sentiments report 2024 showing image of lady holding credit card

eCommerce Market Sentiments Report 2024 Download

Our annual look at how online retailers and shoppers saw the last year and what they are expecting and prioritising in the year ahead.
See 'The Full Download' archive

Tools & Resources

A range of interesting and useful tools and resources to help you and your business grow.

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Creating a great delivery experience

We explore 5 key areas of a great delivery experience that gives you a competitive advantage.
Woman shopping on laptop, holding credit card

Top tips for sales events 2023

10 useful tips to attract new shoppers, and grow the value of existing customers, from this year’s sales event days.
Man hugging a tree

Demand for sustainability

Consumers are becoming increasingly environmentally conscious. Promoting your sustainable business practices so consumers pick your business over others.
A discussion with NZ Post and OfficeMax
NZ Post Product innovation
Product innovation
Ripe for change
NZ Post’s future network
Creating a great delivery experience
Top tips for sales events 2022
The Going Global Guide 
Parcel visibility
Top tips for sales events 2023
Demand for sustainability
Are you ready for Peak Q4 2024?
Handle with care
Sustainable packaging