Sector Trends

Is the Kiwi love affair with online shopping still growing? See how Q2 numbers look compared to 2020 and 2019.

Welcome to The Full Download 2021, our annual in-depth review of eCommerce in New Zealand. With the emergence of Covid, 2020 was a watershed year for online shopping.

Lockdowns drove many new shoppers online in 2020. Who were they? What did they buy? What were the key trends?

First timers, repeat shoppers or a combination of both? Buying locally, globally or bulk? See all the trends through lockdowns.

Groceries. Footwear. Electronics. Books. Who are the winners and losers and what’s driving their results?

Not all sectors won in online growth. See who the big winners were.

Welcome to our third Full Download, our annual in-depth review of eCommerce in New Zealand. This time round we are focused on the retailer, highlighting the trends and the consumer behaviours that continued to drive their growth across all sectors in 2019.

In our second in-depth analysis into the state of eCommerce in New Zealand, we look at the changes in online shopping and consumer behaviour over 2018.

Our first Full Download review for 2017 provides a deep and forensic analysis into the state of eCommerce in New Zealand.