Sector Trends

A summary all the big numbers, drivers and trends that shaped online shopping in 2022.

All Q3 2022’s online sales numbers, trends and insights in our latest eCommerce Spotlight.

Have online shoppers returned to their pre-pandemic instore habits or is the economic situation reducing their ability to spend?

See how big the numbers were this quarter and what drove them. Compare the year-to-date with last year and pre-Covid days.

Is the Kiwi love affair with online shopping still growing? See how Q2 numbers look compared to 2020 and 2019.

Welcome to The Full Download 2021, our annual in-depth review of eCommerce in New Zealand. With the emergence of Covid, 2020 was a watershed year for online shopping.

Lockdowns drove many new shoppers online in 2020. Who were they? What did they buy? What were the key trends?

First timers, repeat shoppers or a combination of both? Buying locally, globally or bulk? See all the trends through lockdowns.

Groceries. Footwear. Electronics. Books. Who are the winners and losers and what’s driving their results?

Not all sectors won in online growth. See who the big winners were.