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2022 eCommerce review

A summary all the big numbers, drivers and trends that shaped online shopping in 2022.

Kiwis spend big but with caution

Kiwis embraced this November’s big online sales events – Click Frenzy, Singles’ Day, Black Friday, and Cyber Monday. While on the surface the numbers were impressive, the real story is the impact that tough economic conditions continue to have on how Kiwis spend.

The start of a new era?

All Q3 2022’s online sales numbers, trends and insights in our latest eCommerce Spotlight.

Preparing for the big sales period ahead

We explore 5 key areas of a great delivery experience that gives you a competitive advantage.

Q2 2022 - facing the economic reality

Have online shoppers returned to their pre-pandemic instore habits or is the economic situation reducing their ability to spend?

Omicron bucks the trend

The relationship between COVID and online shopping took an unexpected turn in Q1 2022. What happened and why?

The economic perspective

Kiwibank’s Chief Economist, Jarrod Kerr, tells us what’s driving our economy and his outlook for the future.
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Q1 2022

Kiwis spent more than $2.2 billion on online shopping in Q1 2022. What drove their shopping behaviours?

The value of sales events

Learn how leading sports supplements provider, Sportsfuel have used sales events to drive customer acquisitions and grow existing customers.

The biggest quarter

See how big the numbers were in Q4 2021 and what drove them, and how this spending compares to 2020’s Q4.
Did you know?

We have 16 articles featuring Sales Event Days