A new Q1 high

Welcome to our review of online shopping for the first quarter in 2022 (Q1 2022). In the last quarter of 2021, we saw the biggest online spending quarter since we started monitoring it nearly five years ago. Q1 2022 didn’t have the big sales events, the Christmas shopping rush, or the same physical retail restrictions of the previous quarter but, despite that, it was a huge quarter well up on the first quarter of the last few years. Once again, we see the evolving nature of the pandemic driving spikes in online spending that led to a new Q1 high.

Women shopping on a laptop

Women shopping on a laptop

Displaying: 3/3 for Issue 14: Q1 22

Omicron bucks the trend

The relationship between COVID and online shopping took an unexpected turn in Q1 2022. What happened and why?

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Issue 14: Q1 22

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Online Shopping Trends

Shopper Insights

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The economic perspective

Kiwibank’s Chief Economist, Jarrod Kerr, tells us what’s driving our economy and his outlook for the future.

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Issue 14: Q1 22

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Business Models

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Jarrod Kerr from Kiwibank

Q1 2022

Kiwis spent more than $2.2 billion on online shopping in Q1 2022. What drove their shopping behaviours?

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Issue 14: Q1 22

Content topic

Online Shopping Trends

Regional Trends

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