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How online shoppers navigated 2023’s rough economic seas

Online spending reached $5.8 billion for 2023, just 4% below 2022’s level. Given how tough the economic conditions were in 2023, the extent shoppers tightened their belts, and the fact that 2022 had an exceptionally strong first quarter due to COVID restrictions, this should be considered a strong result. 

Online shoppers hunt for value amid tighter budgets in Q4 2023

Kiwi shoppers spent $1.6 billion online on physical goods in quarter four of 2023 (Q4 2023), up 5% on Q4 2022

Q3 2023 - Shoppers' resilience shines in turbulent times

Online shopping numbers, trends and insights for the third quarter of 2023, highlighting how online shoppers are adapting their behaviours in response to the tough economic conditions.

Q1 2023 - the economic cut back

A review of online shopping numbers and trends in the first quarter of 2023, exploring the impact that tough economic conditions had on shopping behaviour.

Shoppers respond to tough conditions in Q4 2022

A review of online shopping numbers and trends in the last quarter of 2022, exploring the impact the tough economic conditions had on shopping behaviour.

2022 eCommerce review

A summary all the big numbers, drivers and trends that shaped online shopping in 2022.

Kiwis spend big but with caution

Kiwis embraced this November’s big online sales events – Click Frenzy, Singles’ Day, Black Friday, and Cyber Monday. While on the surface the numbers were impressive, the real story is the impact that tough economic conditions continue to have on how Kiwis spend.

The start of a new era?

All Q3 2022’s online sales numbers, trends and insights in our latest eCommerce Spotlight.

Preparing for the big sales period ahead

We explore 5 key areas of a great delivery experience that gives you a competitive advantage.

Q2 2022 - facing the economic reality

Have online shoppers returned to their pre-pandemic instore habits or is the economic situation reducing their ability to spend?
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