Data Analysis

Online sales through Black Friday, Cyber Monday, Singles Week, leading into Christmas, usually see a big spike. What can we expect this year?

Did the rise in alert levels accelerate the growth in online shopping or was it more of the same? How did their online spending patterns compare to the first lockdown? And to the rest of NZ?

See who's flocking to Marketplaces in 2020 and why.

BNPL is growing fast in 2020. See who’s signing up.

First timers, repeat shoppers or a combination of both? Buying locally, globally or bulk? See all the trends through lockdowns.

Groceries. Footwear. Electronics. Books. Who are the winners and losers and what’s driving their results?

Not all sectors won in online growth. See who the big winners were.

New online shoppers are changing the landscape. See who they are and what they are buying.

Welcome to our third Full Download, our annual in-depth review of eCommerce in New Zealand. This time round we are focused on the retailer, highlighting the trends and the consumer behaviours that continued to drive their growth across all sectors in 2019.

In our second in-depth analysis into the state of eCommerce in New Zealand, we look at the changes in online shopping and consumer behaviour over 2018.