Data Analysis

Welcome to The Full Download 2021, our annual in-depth review of eCommerce in New Zealand. With the emergence of Covid, 2020 was a watershed year for online shopping.

Has the sales momentum of 2020 continued in 2021? If so, what’s driving it?

Did singles Day, Black Friday, Cyber Monday and Christmas all add up to the biggest shopping quarter ever?

Did we go instore or online for Christmas? Are the Boxing Day sales still a big deal?

Lockdowns drove many new shoppers online in 2020. Who were they? What did they buy? What were the key trends?

What regions and demographics are spending the most? What are they buying?

How big were the numbers? Was November bigger than what we saw in level 4 lockdown?

Looking at each of the three event days, we highlight the key numbers and trends for each.

What drove September numbers? Local or international? Which sectors? Which regions?

Northland and Taranaki are both showing 40% plus growth in online shopping. How come? And what’s happening in the South Island?