Shopper Insights

Welcome to The Full Download 2021, our annual in-depth review of eCommerce in New Zealand. With the emergence of Covid, 2020 was a watershed year for online shopping.

What regions and demographics are spending the most? What are they buying?

Welcome to our third Full Download, our annual in-depth review of eCommerce in New Zealand. This time round we are focused on the retailer, highlighting the trends and the consumer behaviours that continued to drive their growth across all sectors in 2019.

In our second in-depth analysis into the state of eCommerce in New Zealand, we look at the changes in online shopping and consumer behaviour over 2018.