Sales event special update

Sales events - Singles Day, Black Friday, and Cyber Monday – are a massive part of an online retailer's sales calendar. In the last two years November has been the biggest retail spending month of the year. And with 2021’s online sales tracking ahead of previous years, the expectations are that this year will be the biggest November event season ever.

Woman looking at a 'Black Friday sale' on her laptop

Woman looking at a 'Black Friday sale' on her laptop

Displaying: 3/3 for Issue 09: Sep 21

Lessons from Event Days 2020

We look back on 2020’s numbers and trends to help inform how retailers approach the big sales event season we’re expecting this November.

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Issue 09: Sep 21

Content topic

Marketing & Promotion

Sales Event Days

Shopper Insights

Content type

Woman with 1 hand holding credit card and the other on laptop

Effective online marketing thinking

Practical ideas to attract new shoppers to your online store and to grow the value of existing customers.

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Issue 09: Sep 21

Content topic

Marketing & Promotion

Sales Event Days

Content type

Woman holding tablet

10 tips to make the most of Event Days

Practical ideas to attract new shoppers to your online store and to grow the value of existing customers.

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Issue 09: Sep 21

Content topic

Marketing & Promotion

Sales Event Days

Content type

Woman holding up dress at clothes shop

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