In the latest Report
Insight 3
Trust is the currency of choice
Trust and transparency have become some of the biggest determinants of retail success. Kiwi shoppers are increasingly looking for signs of legitimacy and reassurance before choosing who to buy from.
Trust must be earned, but the good news is local retailers have a distinctive advantage.
Insight 2
AI is the new front door to retail
AI is quickly emerging as a powerful new tool in
helping shoppers find value by curating product options, reviews and prices. But most shoppers aren’t handing over their purchase decisions to AI yet.
They’re using it to search, meaning AI visibility is the immediate challenge, and opportunity, facing retailers.
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Peak 25 insights to drive Peak 26 success
Every year, the final quarter (Q4) – from Labour Weekend through to year end – is the most important trading period for most retailers. Kiwi shopper habits have continued to evolve with the economic conditions of recent years, and Peak 2025 was no exception.
